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2020 was a transformative and often challenging year for many industries. Even in video games where we saw huge growth, with many discovering and rediscovering a love of games. Rapidly changing player habits meant there was more emphasis on creative storytelling, and increased adoption of automation on platforms like Facebook. This brought focus on user and data privacy, changing many pillars of mobile app marketing. Working from home changed how game makers communicate day-to-day. While many are learning to understand and connect with new audiences.
With all this in mind, we spoke with Tatyana Bogatyreva, Director of User Acquisition at Gram Games, to get her take on what 2020 has meant for them.
Facebook Gaming’s Sneha Vaidyanathan on why the usually bountiful holiday season will be a bigger opportunity than ever in 2020. This article was created in collaboration with Facebook Gaming.
The holiday season has always been an opportunity for developers to increase their user acquisition activity. This year promises to be a year like no other with the opportunity likely to both start earlier than prior years and be greater than usual.
Early last shipping dates
Every year, post Black Friday, CPMs come down steadily in some markets. This year, the delays to shipping we’ve seen over the past months, especially in the United States, mean that retailers have been encouraging customers to purchase earlier. Between this and the delays there may be reduction of e-commerce activity in the auction as early as December 15. We’d therefore recommend being ready to capitalize on this once you start to notice any changes.