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Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes
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Instagram and Facebook to automatically opt-out of tracking settings with iOS 14.5, reveals leaked memo
The memo notes that for users running iOS 14.5, both the Facebook and Instagram apps will automatically opt-out of tracking settings. It was sent to some advertisers on Wednesday explaining how App Tracking Transparency (ATT) will affect advertisements on Facebook and Instagram.
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(Picture: Reuters)
HIGHLIGHTS
The memo was sent to some advertisers explaining how App Tracking Transparency (ATT) will affect advertisements.
Facebook’s revenue primarily depends on ads and advertisers could lose people as users will have the option to opt-out of being tracked.
Facebook has also noted that it will not be possible to create things like Mobile App Install campaigns with iOS 14.5 users as the target audience.
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A leaked Facebook memo to advertisers lays out how Apple s new iOS 14.5 will impact ad campaigns.
The memo warns that results will fluctuate and audiences will shrink.
Certain attribution tools will no longer be available.
Facebook sent a memo to advertisers April 28 detailing the effects Apple s new privacy settings will have on ad campaigns.
The memo, obtained by Insider, elaborates on an April 26 blog post advising advertisers on how to prepare for the change.
Facebook warned that the results of their ad campaigns will fluctuate, with the size of audiences shrinking as users gradually update their Apple devices in the coming weeks. Facebook and Instagram will automatically opt those users out of tracking settings.