2020 was a transformative and often challenging year for many industries. Even in video games where we saw huge growth, with many discovering and rediscovering a love of games. Rapidly changing player habits meant there was more emphasis on creative storytelling, and increased adoption of automation on platforms like Facebook. This brought focus on user and data privacy, changing many pillars of mobile app marketing. Working from home changed how game makers communicate day-to-day. While many are learning to understand and connect with new audiences.
With all this in mind, we spoke with Tatyana Bogatyreva, Director of User Acquisition at Gram Games, to get her take on what 2020 has meant for them.