By Billy Loizou (pictured above), VP go-to-market APAC, Cheetah Digital
It’s a stressful time for marketers. Many believe that their lives will be disrupted to the nth degree without cookies. Meanwhile consumers are more protective of their personal data than ever. In the Australian Community
By Billy Loizou, VP go-to-market APAC, Cheetah Digital
With the death of the cookies, the ‘value exchange’ between businesses and their customers’ willingness to share personal data has never been so important. Activating cookie-less data, using it to enhance customer experience and derive ins
Surreptitiously mining data without their knowledge. By Nina Hendy on Jul 20 2021 09:18 AM Print article
Are kids able to legally consent to apps? Photo: Shutterstock
Data protection advocates have revealed children are opting in to social media apps without realising they’re giving away their privacy in the process.
Reset Australia’s report,
Did we really consent to this?, ranks the ease of understanding a minor could have reading the terms and conditions on 10 video streaming, online gaming, messaging and social media services.
It lifts the lid on data collection and use, and asks if the terms and conditions (T&Cs) are providing informed consent, or not.
May 6 2021, 12:45 pm | BY Ricki Green | No Comments
James Wawne, managing director and principal consultant ANZ at DMPG discusses how brands must build consumer confidence through progressive digital experiences which engender trust and lay the foundations for sustainable customer relationships.
Recently appointed managing director and principal consultant ANZ at DMPG, James Wawne heads the company’s Australian operation from its Brisbane office. A former PwC manager and Venntifact director, Wawne has over 14 years of international expertise in data analytics, innovative technology, and digital transformation.
Following COVID’s dramatic impact on consumer behaviours, Wawne shares why Australian brands must craft customer experiences that transparently address privacy concerns and provide controls around the use of first party data.
iTWire Thursday, 29 April 2021 11:31 AMTA’s advice for Privacy Awareness Week 2021, May 3 to 9
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Being connected is an essential part of our everyday lives, enabling us to connect personally and professionally, but with protecting privacy vitally important in the digital era, how do you do this?
According to the Australian Community Attitudes to Privacy Survey 2020 (PDF link), the majority of Australians know they should be taking privacy seriously, with 85% having a clear understanding of why they should protect personal information but almost half (49%) don’t know how to go about it.
Privacy Awareness Week is May 3-9, and to raise awareness of the importance of protecting personal information and help Australians keep their data private, the Australian Mobile Telecommunications Association (AMTA) has the following five tips: