/PRNewswire/ A new study by TINT, the Community Powered Marketing platform, finds 60% of marketers are concerned about losing access to their brand s fans.
Third-party cookies have long been the engine that drives the online advertising business model. As third-party cookies track the online activities of users, its data allows marketers to build profiles on their target consumers to better influence their purchasing decisions.
TOP OF THE CHARTS: With a shift in brand priorities from personalisation to tailored customer engagement, a new Twilio report finds the fusion of zero and first-party data empowers marketers to boost the brand experience.
New Marigold Solution Makes it Easy for Selligent Customers to Collect and Activate Zero-Party Data and Preference Insights through Real-Time Interactive.