July 1 2021, 10:19 am | BY Ricki Green | No Comments
Tonight, join two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field, as they launch Australian Advertising Effectiveness Rules: To ESOV and Beyond. The first-of-its-kind report looks at the relationship between extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow.
The one-hour webinar is critical for agencies and marketers alike and is brought to you by Advertising Council Australia in partnership with ThinkTV.
Webinar details:
Date: 1 July 2021
Cost: Free
ACA launches new report: Australian Advertising Effectiveness Rules: To ESOV and Beyond campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
June 29 2021, 11:32 am | BY Ricki Green | No Comments
This Thursday, 1 July 2021, Advertising Council Australia will host a webinar to launch Australian Advertising Effectiveness Rules: To ESOV and Beyond – a major new report by the world’s leading authorities on advertising effectiveness, Rob Brittain, Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field.
To ESOV and Beyond is a detailed study into the pivotal role advertising investment plays in creating and converting demand for brands, and analyses the relationship between mental availability, extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow.