FREE WEBINAR | No attention! No impact! Cause, consequence and course correction themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.
July 2, 2021 8:47
Advertising Council Australia (ACA) has launched a new report on Australian advertising effectiveness, diving into the importance of ensuring ‘extra share of voice’ (EOSV) for advertisers and brands.
The report, released by the ACA and created with ad executives Robert Brittain and Peter Field, as well as media science researcher Professor Karen Nelson-Field, found that brands which ensure ESOV find it drives stronger pricing effects and customer acquisition.
The findings of the report were presented at the ACA’s ‘To ESOV and Beyond’ virtual event, presented in partnership with ThinkTV.
In his introduction, Field told those who had virtually dialled-in that despite brand marketing being a strong priority before COVID, that the pandemic has created “bad habits” among advertisers.
July 1 2021, 10:19 am | BY Ricki Green | No Comments
Tonight, join two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field, as they launch Australian Advertising Effectiveness Rules: To ESOV and Beyond. The first-of-its-kind report looks at the relationship between extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow.
The one-hour webinar is critical for agencies and marketers alike and is brought to you by Advertising Council Australia in partnership with ThinkTV.
Webinar details:
Date: 1 July 2021
Cost: Free
The Attention Council Whitepaper Reveals Best Practices for Activating on Attention Data prweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweb.com Daily Mail and Mail on Sunday newspapers.