June 29 2021, 11:32 am | BY Ricki Green | No Comments
This Thursday, 1 July 2021, Advertising Council Australia will host a webinar to launch Australian Advertising Effectiveness Rules: To ESOV and Beyond – a major new report by the world’s leading authorities on advertising effectiveness, Rob Brittain, Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field.
To ESOV and Beyond is a detailed study into the pivotal role advertising investment plays in creating and converting demand for brands, and analyses the relationship between mental availability, extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow.