What is the proposal of spain. We meet with global news makers and talk about the stories that matter which is it. Ok and your in the stream today. And get this information campaigns that are surrounding them as always we want you to join the discussion if you have questions for i guess dont be shy you can also will twitter d or on each. As a stray as wildfires continue to spread so does this information there has been fake news conspiracy theories on social media and even claims that the fires were the work of 200 arsonists while trolls have been behind much of this Mainstream Media outlets such as Rupert Murdoch sky news and the a story a newspaper have also been criticised for their coverage all of this is especially contentious in a country where Climate Change has long been a controversial topic that often figures as an election issue to help us understand more about this in Central Victoria than bottom shes a writer activist weekly columnist for the Guardian Australia and in also
Ok and your in the stream today. And get this information campaigns that are surrounding them as always we want you to join the discussion if you have questions for i guess you can also well twitter or on you chad. As a stray as wildfires continue to spread so does this information there has been fake news conspiracy theories on social media and even claims that the fires were the work of 200 arsonists while trolls have been behind much of this Mainstream Media outlets such as Rupert Murdochs sky news and the a story a newspaper have also been criticised for their coverage all of this is especially contentious in a country where Climate Change has long been a controversial topic that often figures as an election issue to help us understand more about this in Central Victoria than bottom shes a writer activist weekly columnist for the Guardian Australia and in also norway the time hes an energy and Climate Science communicator its good to have you 2 with us i just want to get your initi
I have any ok and your in the stream today as bushfires and that this information campaigns that are surrounding them as always we want you to join the discussion if you have questions for i guess you can also will twitter or on youtube. As a stray as wildfires continue to spread so does this information there has been fake news conspiracy theories on social media and even claims that the fires were the work of 200 arsonists while trolls have been behind much of this Mainstream Media outlets such as Rupert Murdoch sky news and the australian newspaper have also been criticised for their coverage all of this is especially contentious in a country where Climate Change has long been a controversial topic that often figures as an election issue to help us understand more about this in Central Victoria than bottom shes a writer activist weekly columnist for Guardian Australia and in also norway the time hes an energy and Climate Science communicator its good to have you 2 with us i just wan
Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It was a period a lot was changing in the corporate world and you had the first kind of fullblown lifestyle brand which is an idea that we all take for granted now but these were companiesco that for the first time were declaring that their Business Model wasnt to sell products but so ideas and the lifestyle of belonging that they could then extend into kind of selfimposed branded cocoons and they c
Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when i was researching is that there was a relationship betw