Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Business Model was not sell products but to sell ideas, lifestyle says of belonging and that they could then extend into kind of selff closed granted cocoons. The sor
Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever owney the factories and the main thing that i learned when i was researching, no logo, there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas to get into places they never had before like schools to co brand with like Music Festivals and so on it was an inverse relationship between that aggressive marketing and the kind of good jobs that were offered. In the economywa and the way the economy source
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
Escalation. Central bank decisions. Trade uncertainties are accounted for. Later in Bloomberg Technology global link, we will break down disneys earnings. Now, lets get you started with a quick check of the markets close tuesday session. Some calm returning to the markets. The stocks rising, the dollar studying. The search we saw in treasuries peering back a little bit. The s p 500 being led higher by tech and financials. Every sector of the s p 500 was in the green, except for energy. Oil slumping into bear market with brent falling more than 20 since its april peak. Not even the fact we have eight straight weeks of declines in u. S. Stockpiles helped debt those losses. The nasdaq gained 1. 4 . The dow up more than 300 points. U. S. Futures at the moment not doing much, but lets see how we are setting up in asia. As we saw markets fall to the lowest point in weeks. Sophie we saw the asia benchmark fall to the lowest level in nearly seven months. Futures this morning pointing to a mixe
Hello and welcome to sportsday. Hello, this is bbc news, time for the latest headlines. The British Ambassador to washington quits. Sir kim darroch says it was impossible to do hisjob kim darroch says it was impossible to do his job after president trumps very public attacks on him. Some say he resigned because Boris Johnson refused to back him in last nights debate, but the tory front runner rejects that claim. All sites are currently suspended at Gatwick Airport due to a fault with the air Traffic Control systems. Passengers are arrived advised to check their airline directly for updates. Lifting the lid on how labour has dealt with accusations of anti semitism was in a bbc investigation has told mr corbyn as office interviewed in the independent process. Its a scathing report says the government has a ramshackle, dads army approach to climate change. Ina army approach to climate change. In a moment, time for sports day. First, a look at what else is coming up first, a look at what e