One. The brand is an all american success story. Kid straight out of College Starts mixing up a formula in his kitchen sink. The founder showed up at whole foods and the store ordered 15,000 bottles. He now distributes to more than 100,000 Grocery Stores and restaurants. So, i cant think of a worst business to get into. Let me tell you why your little enterprise wont work. The market was already saturated when you got into it. It doesnt scale. If you want to make double the tea you have to have double the bottling plant. Right. What were you thinking . Totally fair question. And the idea was that there were tons of products on the market but they all had the same calorie profile, they were all around 100 calories per serving or zero. Nothing in the middle. That was the real founding idea. When you make tea at home you dont add five or six tea spoons per serving lets put out something different. Thats where we started. Youre talking about sugar. Sugar. Or other sweeteners that other com
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