Consumers coping with rising costs of living are showing a distinct preference for value-for-money products that not only come with an accessible price tag, but are also backed by science and multifunctional, according to latest data from Fonterra-owned nutrition brand Nutiani.
Los Angeles-based start-up Perelel Health recently raised $6 million in Series A funding led by Unilever Ventures, which will be used to continue to grow its portfolio of supplements targeting women’s distinct life stages.
The scientific storyteller has been in the food and nutraceutical industry for over 20 years. From plant-based fibers and proteins to actives supporting digestive and immune health, she’s researched and worked with several ingredients.