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Ashley Dudarenok & Ron Wardle Release New Book, Innovation Factory:

Ashley Dudarenok & Ron Wardle Release New Book, Innovation Factory: .

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Alarice International Limited: Ashley Dudarenok & Ron Wardle Release New Book, Innovation Factory: China s Digital Playbook For Global Brands

Alarice International Limited: Ashley Dudarenok & Ron Wardle Release New Book, Innovation Factory: China s Digital Playbook For Global Brands
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How can HK brands leverage the power of Golden Week to promote sustainability?

This year’s Golden Week overlaps with the Chinese Mid-Autumn Festival and Hong Kong saw over half a million visitors from mainland China over the past weekend. It’s also one of the first week-long holidays for Chinese consumers to travel without restrictions after the pandemic.

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How brands are taking back ownership of livestreaming in China | Analysis

While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.

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We have begun testing with Ernie Bot : How marketers are using China s AI tools | Analysis

While we’ve heard about popular AI tools from the US, like ChatGPT, Midjourney and DALL-E what are their Chinese equivalents and how much adoption do they have across the advertising industry?

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