As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.
Dentsu Hong Kong has launched dentsuHER, a new business unit that comprises a set of customisable and go-to-market propositions, to help brands in Hong Kong drive growth within underserved affluent female segment.
AIA Hong Kong has unveiled a creative campaign to promote its new proposition “AIA Alta”, inspiring consumers to reflect on their balance between wealth and wellness in the pursuit of success.