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Hul: Inflation, extreme weather events could spoil the party for India Inc in Bharat, ET Retail

For the country’s largest consumer goods company Hindustan Unilever (HUL), rural market volume turned positive only in the April-June quarter. It had declined in double digits in the past. Its rival, Dabur India, which has a significant share in rural markets, is also seeing signs of improvement.

Inflation, extreme weather events could spoil the party for India Inc in Bharat

However, inflation was high for most of FY2023. This means the earnings of low-income families —those in rural areas as well as minimum wage earners in urban areas — have broadly been stagnant. But a moderation in inflation, apart from factors such as increased government spend and a rise in incomes, is expected to aid consumer sentiment and, in turn, spending.

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