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E-retail in India to surge past $160 billion mark by 2028: Bain & Company report: Best Media Info

E-retail in India to surge past $160 billion mark by 2028: Bain & Company report: Best Media Info
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For FMCG giants, a big opportunity can also turn into a looming threat

Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.

For FMCG giants, a big opportunity can also turn into a looming threat, ET Retail

Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.

E-retail market in India likely to cross $160 bn in value by 2028: Report

The e-retail market in India (both offline and online channels) is expected to cross $160 billion in value by 2028, riding on factors like improved physical and digital access, enhanced affordability and convenience and emergence of digital .

India s e-retail market estimated to cross USD 160 billion by 2028: Report

​E-retail in India is expected to surge past USD 160 billion (over Rs 13 lakh crore) mark by 2028, a report released by Bain & Company in collaboration with Flipkart said on Wednesday. The E-retail market is expected to be around USD 57-USD 60 billion (Rs 4.75 lakh crore to 5 lakh crore) in 2023, with an annual shopper base of around 240 million representing an annual addition of USD 8-12 billion since 2020.

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