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IAB Tech Lab Unveils 2023 Priorities and Roadmap

/PRNewswire/ IAB Tech Lab, the global digital advertising technical standard-setting body, today unveiled its key priorities and roadmap for 2023..

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IAB Tech Lab Unveils 2023 Priorities

These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement

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Why less data and more understanding is key to privacy-forward digital advertising

Why less data and more understanding is key to privacy-forward digital advertising
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IAB Tech Lab Unveils a Multi-Year Advanced TV Roadmap to Modernize the Fragmented TV Landscape

/PRNewswire/ IAB Tech Lab, the global digital advertising technical standard-setting body, is launching a new initiative to set technical standards to bring.

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IAB and IAB Tech Lab Come Together to Help Companies Comply With New Privacy Laws and Place Consumer Privacy at the Forefront

/PRNewswire/ As part of a continued effort to ensure that digital advertising participants keep consumer privacy at the forefront and comply with.

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