BusinessWorld
May 10, 2021 | 12:06 am
Established in 2004 in Melbourne, Australia, BYS Philippines was set up in 2012. The brand’s skincare line, Skin by BYS (which was launched in April) is a local initiative by BYS Philippines. “When our teams came together to brainstorm, we realized that Skin by BYS had to be about taking care of the blank canvas too which is your skin. It’s about loving both the creativity [referring to the makeup products] and the canvas [our skin]. It is the partner to the makeup line,” said Angelina Goyena, General Manager of IFace Inc., the distributor of BYS Cosmetics in the country, at an online press launch on April 30 held via Zoom.