BusinessWorld
May 10, 2021 | 12:05 am
Skin By BYS
A FULL-FACE makeup look has taken a back seat for the last year since we have all been wearing face masks and face shields while out in public. Since the pandemic lockdowns started, many of local and international cosmetics companies have started skincare lines or have expanded existing ones. Skin by BYS is a promising new entry.
Prior to the online launch, this writer was sent seven products to try out: the Extra Gentle Micellar Water, Extra Gentle Milk Jelly Cleanser, Extra Hydrating Balancing Toner, Extra Brightening Eye Cream, Extra Glow Face Cream, Extra Firming Youth Serum, and the Extra Effortless Pore Perfecting Sunblock.
BusinessWorld
May 10, 2021 | 12:06 am
Established in 2004 in Melbourne, Australia, BYS Philippines was set up in 2012. The brand’s skincare line, Skin by BYS (which was launched in April) is a local initiative by BYS Philippines. “When our teams came together to brainstorm, we realized that Skin by BYS had to be about taking care of the blank canvas too which is your skin. It’s about loving both the creativity [referring to the makeup products] and the canvas [our skin]. It is the partner to the makeup line,” said Angelina Goyena, General Manager of IFace Inc., the distributor of BYS Cosmetics in the country, at an online press launch on April 30 held via Zoom.