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Brands reject Valentine's Day consumerism and embrace counter-culture. Brands joining the movement against obligatory gifting and exclusion.

San antonioUnited statesAnchit chauhanSaurabh parmarNisha sampathWunderman thompsonNaresh guptaVishnu srivatsavNational retail federationInternational date lineDil toh pagal haiWorkv daySingle modeBlinkit valentineNew yearBright angles consulting