Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
How marketers can go beyond traditional ways of consumer segmentation: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Indian Socio Economic Classification (ISEC) which has been rolled out is the first classification which has taken a woman into account. ISEC is the new socio economic classification which research companies, advertisers, and measurement bodies are adopting to target households. It has replaced the old tool called the New Consumer Classification System (NCCS) which was implemented in 2011.
Segmenting consumers in a complex world of changing demographics & media choices adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.