Propagate has found a new president for its Big Breakfast company in TV executive and producer Jason Schrift.
Schrift launched and served as co-executive producer for Jimmy Kimmel Live, which has .
Big Brother VIP full lineup revealed including Caitlyn Jenner and Thomas Markle Jr mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Share If you looked at last year s series, and the same this year, it s completely not about that. It s about strategy, it s about gameplay and you engage with these characters. We had to overcome that brand perception, and that was successfully done last year.
Getting a makeover: According to Seven s director of production, Andrew Backwell, the recently revived reality show was in desperate need of a new brand image
Backwell added that while Big Brother s target audience was originally aged 16 to 39, this series is even broader .
Added Endemol Shine executive producer, Amelia Fisk: It s not a house full of 20-somethings sitting by the pool.
Big Brother EPs on why its new family-friendly image is essential for success mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.