Share If you looked at last year s series, and the same this year, it s completely not about that. It s about strategy, it s about gameplay and you engage with these characters. We had to overcome that brand perception, and that was successfully done last year.
Getting a makeover: According to Seven s director of production, Andrew Backwell, the recently revived reality show was in desperate need of a new brand image
Backwell added that while Big Brother s target audience was originally aged 16 to 39, this series is even broader .
Added Endemol Shine executive producer, Amelia Fisk: It s not a house full of 20-somethings sitting by the pool.