Share If you looked at last year s series, and the same this year, it s completely not about that. It s about strategy, it s about gameplay and you engage with these characters. We had to overcome that brand perception, and that was successfully done last year.
Getting a makeover: According to Seven s director of production, Andrew Backwell, the recently revived reality show was in desperate need of a new brand image
Backwell added that while Big Brother s target audience was originally aged 16 to 39, this series is even broader .
Added Endemol Shine executive producer, Amelia Fisk: It s not a house full of 20-somethings sitting by the pool.
Big Brother EPs on why its new family-friendly image is essential for success mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Footage reveals Denise Drysdale fall tvtonight.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvtonight.com.au Daily Mail and Mail on Sunday newspapers.
A senior executive at Channel Seven has revealed why so many prime-time shows run for an exhausting 90 minutes these days.
The average running time for a reality or entertainment program starting at 7:30pm used to be an hour, but now they re going until 9pm or even later.
Andrew Backwell, Head of Production at Seven, explained to TV Tonight that networks are stretching their major shows until later because programming is becoming more expensive.
Mystery solved: A senior executive at Channel Seven has revealed why so many prime-time shows run for an exhausting 90 minutes these days. Pictured: Sonia Kruger hosting Holey Moley, which airs on Seven from 7:30pm to 9pm