To many marketers, Apple’s privacy updates present a maze of new challenges
Apple’s App Tracking Transparency (ATT) framework, which debuted with the recent launch of iOS 14.5, has put users in the driver’s seat of their own data. It’s also made things trickier for ad targeting and measurement. Six agency leaders spell out the strategies they’re applying to help clients navigate these new challenges.
It’s been nearly a month since Apple officially rolled out its operating system update, iOS 14.5, complete with a new privacy framework designed to give users greater say in how apps use their data and track their activity online. Those who have updated their devices are now met with a pop-up notification upon launching an app that asks if the user would like the app in question to track their activity across other apps and websites.