The outlook is good for New York-based holding company Omnicom Group. It reported strong fourth quarter and annual earnings crediting its focus on digital, precision marketing and consulting. It also promised to invest more in AI, automation, e-commerce and data and analytics.
Late in 2021 Havas Media Group hired industry veteran Hamid Habib to the newly-created dual role of chief experience officer of Havas Media Group and deputy managing director, Havas Entertainment. The Drum catches up with Habib to see how he’s implemented his vision of ‘experience’ across the agency group in a few short months.
PR agency the PHA Group has announced its acquisition of Red Hot Penny to form a new digital division led by the latter’s former managing director David Schulhof.
Brandfuel won ‘Production Team of the Year’ at The Drum Awards for Agency Business in 2021, as well as the new ‘Best Response to Change’ category. Here, the team behind the wining entry explains how it transformed its offering to thrive despite the Covid-19 pandemic.
The Drum’s 3 Actionable Insights series asks top industry leaders to share their thoughts about what actions our readers should take immediately. This week, we chat with Rob Schwartz, chair of the newly-formed TBWA New York Group and former chief executive of TBWA\Chiat\Day New York. He spells out the value of change, the power of effective storytelling and the magic that can come from a simple coffee date.