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Behind the Success: Decoding Mobinil s Community-Focused Marketing

When the Mobinil ad Dayman Ma’a Ba’ad (Always Together) aired in 2012, it achieved unprecedented success. Themes of community, sharing and unity quickly became a sensation in Egyptian TV marketing, transforming the industry and inspiring other companies to follow suit. To this day, Orange, the rebranded identity of Mobinil since 2016, remains committed to its

The Cost of Belonging: Exploring Conformity in Egypt s Collectivist Society

When the Mobinil ad “Dayman Ma'a Ba'ad” (Always Together) debuted in 2012, it achieved unprecedented success. The adoption of themes of community, sharing and unity quickly became a sensation in Egyptian TV marketing, inspiring other companies to follow suit and transforming the industry. Rooted in its opening line, “ashan lazem nekun ma'a ba'ad” (because we

Teresa Giudice, 51, shows off her fit frame in a skimpy orange bikini as she shares a sweet kiss with husband, Luis Ruelas, 48, during getaway to Mykonos

Real Housewives Of New Jersey star, Teresa Giudice, showcased her fit frame in an orange bikini as she shared a loving kiss with her husband, Luis Ruelas, during family trip to Mykonos.

Kostas Martakis: It All Began At A Very Young Age

Kostas Martakis: It All Began At A Very Young Age
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