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ViacomCBS CEO Bob Bakish
CEO Bob Bakish and his team have started getting credit for acquisitions, and sales of non-core assets, at attractive price tags that have transformed the company beyond the big merger that created it. In early 2021, it will detail how all its assets fit into its streaming strategy.
In early December 2019, the long-discussed mega-recombination of Viacom and CBS Corp. closed, with CEO Bob Bakish promising to create significant long-term value.
Much initial focus was on his team reaping benefits from cost-cutting and using the recombined company’s increased scale, and the appeal of CBS, to boost the fortunes of the Viacom cable networks, which had been struggling in carriage deals with pay TV giants.