AlleyWatch
Ergatta
Ergatta is a fitness startup that provides competitive games to deliver full-body workouts through home fitness services. Founded by Alessandra Gotbaum and Tom Aulet in 2019, Ergatta is backed by investors that include Earl Stevens, Techstars, Greycroft, Mark Pincus, and Nat Turner and is headquartered in Brooklyn.
INDUSTRY:Fitness, Health Care, Wellness
FOUNDERS:Alessandra Gotbaum, Tom Aulet
90% of Americans who exercise regularly say they will continue at-home workouts even after gyms fully reopen. The convenience of rolling out of bed combined with a growing number of options to exercise at home has led consumers to splurge on sophisticated at-home fitness equipment. Ergatta provides an at-home connected rowing machine and subscription service that incorporates interactive gaming elements to provide a full-body workout. From a 17.3-inch interactive screen, rowers can choose a personalized experience based on their goals. The Ergatta Rower, which retails a
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