AlleyWatch
Ergatta
Ergatta is a fitness startup that provides competitive games to deliver full-body workouts through home fitness services. Founded by Alessandra Gotbaum and Tom Aulet in 2019, Ergatta is backed by investors that include Earl Stevens, Techstars, Greycroft, Mark Pincus, and Nat Turner and is headquartered in Brooklyn.
INDUSTRY:Fitness, Health Care, Wellness
FOUNDERS:Alessandra Gotbaum, Tom Aulet
90% of Americans who exercise regularly say they will continue at-home workouts even after gyms fully reopen. The convenience of rolling out of bed combined with a growing number of options to exercise at home has led consumers to splurge on sophisticated at-home fitness equipment. Ergatta provides an at-home connected rowing machine and subscription service that incorporates interactive gaming elements to provide a full-body workout. From a 17.3-inch interactive screen, rowers can choose a personalized experience based on their goals. The Ergatta Rower, which retails at $1,999 with an additional $29/month subscription fee, satisfies the needs of those who are interested in building a results-driven workout routine that’s competitive without having to participate in classes. AlleyWatch caught up with Cofounder and CEO Tom Aulet to learn more about the experience of launching at the onset of the pandemic, the company’s impressive traction, latest round of funding from investors that include Advanced Venture Partners, Greycroft, Fifth Wall, Gaingels, and Hans Tung.