Air India s new logo s composition and significance underscore the importance of colors, patterns, and shapes, as well as their collective representation. However, the true testament of its worth lies in the actions that follow.
To celebrate Air India s return to Tata group, Taj Mahal Hotel in New Delhi has launched a new suite called The Maharaja Suite, a tribute to the famous mascot of the airline. Watch this Business Today Visual Story to know all about the iconic moustached mascot, and its history.
The Tata Group has announced a slew of changes since its takeover last year as the company looks to become significant international aviation player. The Maharaja however will not be a part of these changes.
Air India s mascot (Maharajah) was created by Bobby Kooka in 1946. Kooka was the Commercial Director of the airline and is responsible for the Maharajah s personality, and building the brand of Air India around the Maharajah