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Advertisers react to underwhelming Google Marketing Live 2024

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

Noord hollandHarrison jack heppBoris becericSarah stemenMax pmaxJeremy krantzNavah hopkinsAmalia fowlerGoogle marketing livePerformance maxGoogle adsCompound growth marketingAsset levelDemand genClicktech solutionTiktok shop

Amazon: AI-powered Performance+ ads offer 30-90% lower CPAs

Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.

Noord hollandPaid media editorSearch engine landPaid searchMarketing meetupAdworld experience

TikTok debuts AI-powered ad automation tools

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

Noord hollandUnited statesAdrienne lahensTiktok worldTok oneTok symphonyTiktok shopProfile visual showcasePaid media editorSearch engine landPaid searchMarketing meetupAdworld experience

Google starts testing ads in AI overviews

Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.

Noord hollandGoogle marketing livePerformance maxPaid media editorSearch engine landPaid searchMarketing meetupAdworld experience

Google PMax upgrade allows mass AI creative asset production

Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.

Noord hollandEvent tickets centerPerformance maxGoogle marketing liveTickets centerPaid media editorSearch engine landPaid searchMarketing meetupAdworld experience

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