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YouTube regional language Ads leaderboard signals shift in consumer preference
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YouTube releases regional language ads leaderboard - The Financial Express
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Its top regional language ads for July-December included a Tamil ad by Amul
More users in India watched ads in local regional languages online, Google-owned streaming platform YouTube said on Friday while releasing its first regional language Ads Leaderboard report. The report comprises the top 10 most-watched advertisements spanning the second half of the year encompassing advertising in six Indian regional languages.
According to the streaming giant, its top regional language ads for July-December included a Tamil ad by Amul. It was followed by Entri app campaign in Malayalam and Goodknight in Bengali.
“Today, 1 out 3 Indians consumes online video. What’s heartening to see is that brands are being agile, and creating marketing assets especially to reach users in different languages. This first regional leaderboard is a sign for the times, and consumers can expect more memorable language advertising in 2021 on YouTube, Sapna Chadha, Senior Director of Marketing for SEA an
Watch time jumped 45pc in July 2020 vs last year: YouTube
YouTube has unveiled its first-ever regional language Ads Leaderboard, which comprises the top 10 most-watched ads spanning the second half of 2020.
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YouTube on Friday said watch time on the platform in India jumped
45 percent in July this year as compared to the same period last year, with regional language content being one of the strongest drivers of this growth.
Online video consumption has seen massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced lockdown had further accelerated the consumption of