Watch time jumped 45pc in July 2020 vs last year: YouTube
YouTube has unveiled its first-ever regional language Ads Leaderboard, which comprises the top 10 most-watched ads spanning the second half of 2020.
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YouTube on Friday said watch time on the platform in India jumped
45 percent in July this year as compared to the same period last year, with regional language content being one of the strongest drivers of this growth.
Online video consumption has seen massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced lockdown had further accelerated the consumption of