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Volkswagen unveils device to avoid kangaroo collisions in Australia | The Work

Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.

Volkswagen's kangaroo deterrent 'RooBadge' via DDB Sydney, University of Melbourne and WIRES

Developed over three years, to help reduce collisions with kangaroos.

Moving vehicle trials to begin for Volkswagen's Kangaroo deterrent 'Roobadge' via Volkswagen, DDB Sydney, University of Melbourne and WIRES

A seemingly simple device that fits neatly over a Volkswagen’s front badge could save countless kangaroos and regional Australian drivers, as well as hundreds of thousands of dollars in damage by emitting a warning signal to kangaroo species of a vehicle’s approach. Developed over three years

Volkswagen's 'RooBadge' tool enters next trial phase

LET'S GO FOR A DRIVE: DDB SYDNEY CREATES NEW BRAND PLATFORM FOR VOLKSWAGEN – ITS FIRST BRAND CAMPAIGN IN SEVEN YEARS – Campaign Brief

Experiencing the joy of driving is the inspiration behind DDB’s new brand campaign for Volkswagen Group Australia, that goes to the core truth of the experience of driving a Volkswagen. The creative concept is centred around the simple life of a lighthouse keeper working and living on an island.