Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.
A seemingly simple device that fits neatly over a Volkswagen’s front badge could save countless kangaroos and regional Australian drivers, as well as hundreds of thousands of dollars in damage by emitting a warning signal to kangaroo species of a vehicle’s approach.
Developed over three years
Volkswagen s RooBadge tool enters next trial phase mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Experiencing the joy of driving is the inspiration behind DDB’s new brand campaign for Volkswagen Group Australia, that goes to the core truth of the experience of driving a Volkswagen. The creative concept is centred around the simple life of a lighthouse keeper working and living on an island.