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CMO s top 8 martech stories for the week - 29 April 2021 All the latest martech, customer and adtech news from Tribyl, Salesforce, Lotame, InMobi, Aleo, BigID, Skyflow and ActiveCampaign ActiveCampaign raises US$240 million The biggest funding news this week is from ActiveCampaign, which has raised US$240 million in a Series C round to develop its customer experience automation (CXA) offering. The round, which brought total financing raised to date to US$360 million, was led by new investor Tiger Global and included new participation by Dragoneer. The Series C investments were completed at a valuation in excess of US $3 billion. ActiveCampaign plans to investment in product development, ongoing global expansion and acceleration of partner ecosystem initiatives.

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