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UN Women India & Unstereotype Alliance industry partners launch #YouDontSeeMe

A new campaign by UN Women and industry partners aims to tackle the persistent problem of gender stereotypes in Indian advertising. The #YouDontSeeMe campaign was launched on 6 July in the financial hub Mumbai by the Unstereotype Alliance, a collabor

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UN Women India s #YouDontSeeMe campaign calls out gender stereotypes in advertising: Best Media Info

Best Media Info: The campaign was developed by Unstereotype Alliance India Chapter members Grey Agency, with media outreach support from WPP and IPG Mediabrands India through their media agencies, GroupM and Lodestar | Advertising News

West bengalNew delhiTamil naduAndhra pradeshManisha kapoorSusan fergusonApoorva bapnaAditi mishraAdvertising standards council of indiaBestmediainfo bureauGrey agencyUnstereotype alliance india chapterUnstereotype allianceBestmediainfo bureau delhiMembers of the unstereotype allianceMediainfo bureau delhi

Beyond media mindset, agencies need to have business mindset as well: Lodestar UM s Aditi Mishra

Beyond media mindset, agencies need to have business mindset as well: Lodestar UM s Aditi Mishra
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Connection between brands, Gen Z creates opportunities for new behaviours to emerge: Lodestar UM s Aditi Mishra: Best Media Info

Best Media Info: Mishra also said that these days the focus of Gen Zs is on what they want as an experience rather than the platform where they are getting it from| Advertising News

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Thought-provoking seminars steal the show at Goafest

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