Best Media Info: Joshi said this at a session held on Day two of Goafest 2023, titled - ‘Present and Future of Creativity in Advertising’| Goafest 2023 News
On the sidelines of the Goafest 2023, an annual advertising industry event, Sinha told Mint that TV continues to offer the best returns on investment (ROI) for ad campaigns during the India Premier League.
Best Media Info: Mishra also said that these days the focus of Gen Zs is on what they want as an experience rather than the platform where they are getting it from| Advertising News
Best Media Info: Pointing out that direct-to-consumer (D2C) services allow seamless transition from awareness to fulfilment, Santhanam emphasised the importance of reaching the right customers with the right context| Marketing News