Coles commits to no more plastic collectibles in sustainable campaign
July 23, 2021 8:53
Coles has reaffirmed its commitment to becoming Australia’s most sustainable supermarket, with a campaign commencing on Sunday 26 July via DDB Australia.
As part of its sustainability efforts, Coles has committed to no longer give away collectible plastic toys as part of its rewards program.
The national campaign is based on Coles’ ‘Together to Zero’ pillar in its sustainability strategy, which was first revealed in March, as well as the “Better Together” pillar.
The 60-second spot features a montage of Coles throughout history, showing the impact Coles has had across several generations. The spot ends in the line: “Together to zero: zero hunger, zero waste, and zero emissions. For generations to come.”
July 23 2021, 11:38 am | BY Ricki Green | 21 Comments
As part of its ambition to be Australia’s most sustainable supermarket, Coles Group is launching a national campaign via DDB Australia, that brings to life and celebrates its recently launched Sustainability Strategy under the pillars of “Together to Zero” and “Better Together”.
Commencing Sunday 25th July, the campaign highlights Coles’ aspiration towards zero waste, zero emissions and zero hunger and encourages all Australians to work together to ensure Australia is a better place for future generations.
“Together to Zero” was first unveiled in March, when Coles announced emissions targets including a commitment to be 100% powered by renewable electricity by the end of FY25, and addresses Coles Group’s ambition to reduce its impact on the environment.