The new order says dairy product manufacturers "may use the term curd along with any other designation (prevalent regional common name) in brackets on the label."
The FSSAI instructed the Tamil Nadu Cooperative Milk Producers Federation, which manufactures the ‘Aavin’ brand of dairy products, to use the Hindi term ‘Dahi’ in its curd sachets.
This is not the first time that Tamil Nadu has opposed what it calls “Hindi imposition” from central government. It has a long history of anti-Hindi agitation dating back to the 1930s
A move to rename curd packets as ‘Dahi” in Hindi has sparked a controversy with Tamil Nadu chief minister, M K Stalin stating that this is an amount to impose Hindi.