Does the answer to improving B2B marketing success tie back to a problem discovered during World War II? Perhaps. Carbon Design founder Scott Gillum explains.
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Austrian mathematician Abraham Wald was a World War II hero. He worked out of a nondescript apartment building in Harlem for the Applied Mathematics Panel.
Wald’s ability to see the unseen was a significant factor in the Allied victory in World War II.
Allied bomber planes were being shot down at such an alarming rate that bomber airmen were called “ghosts already.” The Air Force concluded that more armor was needed on the planes but adding armor would add weight. David McRaney, the author of several books on cognitive biases, tells the story of how Wald saved the military from a major blunder:
Cybersecurity Survivorship Bias and How to Avoid it
The concept of survivorship bias can be best illustrated by a short history lesson from World War II. One of the biggest problems the Royal Air Force and United States Air Force faced was how to prevent their aircraft from being shot down. Fixing armour made the aircraft heavier with reduced range, so a solution was only armoring the most essential areas. Mathematicians and scientists identified that the majority of bullet holes were in the fuselage and very few were in the engines, which is why they initially chose to armour the fuselage.