In 2004, Vajpayee govt had brought forth LS polls by nearly 6 months, riding high on a campaign that painted a picture of India being on top of the world. Then, it was brought crashing down
Bharat Jodo Yatra has generated hopes of a turnaround in Congress. While the jury is out, we look at five long walks from the past and how they helped revive political careers.
Mumbai : How does one craft a winning marketing strategy when your brand’s target group (TG) is basically every 18+ out there, and when the entire country of over a billion is potentially your consumer base? Former Leo Burnett president-North and the author of "Don't Forget 2004: Advertising Secrets of an Impossible Election Victory" Jayshree Sundar gives us the lowdown, in an