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How to capitalise on the passion for pre-loved fashion
Drapers examines how retailers big and small can add second-hand, or preloved items to their offer.
A Preloved Kilo event
Buying second hand is more on trend for consumers than ever, for everything from furniture to fashion thanks to a burgeoning number of new “pre-loved” initiatives. Last week, global furniture retailer Ikea announced that customers can give back unwanted, assembled items in exchange for vouchers. The items will then be resold in its stores.
Second-hand clothes shopping has also evolved from a hobby for dedicated thrift store fans, to landing into the baskets of families doing the weekly food shop at supermarkets.
George at Asda to sell second hand clothes in stores across the UK
Asda has announced that it will be selling second hand clothing under the Preloved Vintage Wholesale label at stores in London, Bristol, Birmingham, Edinburgh and Brighton.
11:06, 2 MAY 2021
Asda recently announced it would be selling second hand clothes (Image: Stoke Sentinel)
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Asda to start selling second-hand clothes
The line is already available at 10 branches and is coming to another 40
Updated
Asda to start selling second-hand clothes
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Asda is to start selling second-hand clothes in shops across the country.
The new line of used, vintage and second-hand clothes will go on sale this month – with 10 supermarkets already stocking the range.
Asda launches second-hand fashion offering in 50 UK stores
Following a successful trial in 2019, Asda is rolling out a second-hand fashion aisle to 50 of its UK stores, in a bid to encourage a more circular economy for clothing.
Image: Preloved Vintage Wholesale
The retailer first began offering “pre-loved” garments in September 2019, as part of a month-long trial for the ‘Second-hand September’. Campaign. The aim of the pilot was to gauge consumer attitudes and test the practicalities of this business model, which is new for the supermarket.
Now, it has confirmed that the offer will be made available in 50 stores across the UK, including major locations in Brighton, Bristol, Birmingham, Edinburgh and Leeds. Asda is working with wholesaler Preloved Vintage Kilo, best known for its vintage pop-up and pay-by-the-kilo events, to source the clothing.