How to capitalise on the passion for pre-loved fashion
Drapers examines how retailers big and small can add second-hand, or "preloved" items to their offer.
A Preloved Kilo event
Buying second hand is more on trend for consumers than ever, for everything from furniture to fashion thanks to a burgeoning number of new “pre-loved” initiatives. Last week, global furniture retailer Ikea announced that customers can give back unwanted, assembled items in exchange for vouchers. The items will then be resold in its stores.
Second-hand clothes shopping has also evolved from a hobby for dedicated thrift store fans, to landing into the baskets of families doing the weekly food shop at supermarkets.