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ASDA launch new feature in dozens of stores after successful trial

ASDA launches new feature in dozens of stores after successful trial. Picture: ASDA Supermarket chain Asda have launched a new feature in dozens of their stores across the country following a successful trial. As part of its commitment to sustainable fashion, George at Asda has announced it will be launching a new second-hand vintage fashion range in its stores, giving a new lease of life to pre-worn garments. In partnership with vintage fashion wholesaler ‘Preloved Vintage Wholesale’, the new concept will be rolled out across the UK, with customers able to buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year.

Asda announce major change coming to 50 UK stores including two in Liverpool

Asda announce major change coming to 50 UK stores including two in Liverpool Asda will sell vintage, retro and second-hand branded pieces that have been restored and rescued from landfill Updated Asda is making a change to 50 UK stores (Image: Liverpool Echo) Asda is set to launch a new sustainable clothing line across 50 UK stores, including two in Liverpool. Following a successful trial, the supermarket giant will bring a new lease of life to second-hand clothing from this month. In partnership with vintage fashion wholesaler Preloved Vintage Wholesale, the concept will allow customers to buy vintage, retro and second-hand branded pieces that have been restored and rescued from landfill, reports the

Edinburgh Asda shoppers will be able to pick up second-hand clothing alongside tins of beans

Edinburgh Asda shoppers will be able to pick up second-hand clothing alongside tins of beans
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ASDA launch new feature in dozens of stores after successful trial

ASDA launches new feature in dozens of stores after successful trial. Picture: ASDA Supermarket chain Asda have launched a new feature in dozens of their stores across the country following a successful trial. As part of its commitment to sustainable fashion, George at Asda has announced it will be launching a new second-hand vintage fashion range in its stores, giving a new lease of life to pre-worn garments. In partnership with vintage fashion wholesaler ‘Preloved Vintage Wholesale’, the new concept will be rolled out across the UK, with customers able to buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year.

Asda to sell vintage clothes in 50 stores in sustainability push

Wed 28 Apr 2021 12.58 EDT Asda is to begin selling secondhand clothing in its supermarkets as the vintage trend enters the retail mainstream. The retailer is partnering with the specialist trader Preloved Vintage Wholesale to sell used clothing in 50 stores, including in Bristol, Birmingham, Edinburgh and Brighton, after a successful trial in its special sustainability outlet in Leeds. Mel Wilson, head of sustainable sourcing at Asda’s George clothing and homewares brand, said: “We know that sustainable fashion is something that’s really important to our customers and colleagues. They’re passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular, so that we really can reduce the number of garments that go into landfill.”

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