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Watsons and Grab launches online health and beauty partnership in PHL
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Watsons and Grab announce online health and beauty partnership in the Philippines
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Health and beauty retailer A.S. Watson is aiming to set a new standard for fast deliveries to fulfil the increasingly demanding needs of SEA beauty consumers.
Following the accelerated adoption of e-commerce in the past year, the firm has observed that consumers are increasingly becoming more discerning about the online shopping experience.
“With the uptake of online shopping especially during the COVID-19 pandemic, customers’ demand and expectation of online shopping experience has been surging rapidly. Customer research showed that in Asia, our customers have expectation on fast and reliable delivery for online shopping,” said Freda Ng, Chief Digital Officer of Watsons International.
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Grab and A.S. Watson Group, known for its Watsons stores, announced that they will be working together to expand access to Watsons’ merchandise through a health and beauty partnership. The collaboration spans six Southeast Asian countries, including Malaysia. The deal will also leverage Watsons’ extensive physical store presence along with Grab’s large on-demand delivery fleet.
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Freda Ng, Chief Digital Officer, Watsons International, says that the O+O (online and offline) partnership should provide added convenience to brand’s customers, enabling them to shop for over 62,000 health and beauty products, either from the Watsons App or on GrabMart.
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