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Grab and A.S. Watson Group, known for its Watsons stores, announced that they will be working together to expand access to Watsons’ merchandise through a health and beauty partnership. The collaboration spans six Southeast Asian countries, including Malaysia. The deal will also leverage Watsons’ extensive physical store presence along with Grab’s large on-demand delivery fleet.
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Freda Ng, Chief Digital Officer, Watsons International, says that the O+O (online and offline) partnership should provide added convenience to brand’s customers, enabling them to shop for over 62,000 health and beauty products, either from the Watsons App or on GrabMart.