Health and beauty retailer A.S. Watson is aiming to set a new standard for fast deliveries to fulfil the increasingly demanding needs of SEA beauty consumers.
Following the accelerated adoption of e-commerce in the past year, the firm has observed that consumers are increasingly becoming more discerning about the online shopping experience.
“With the uptake of online shopping especially during the COVID-19 pandemic, customers’ demand and expectation of online shopping experience has been surging rapidly. Customer research showed that in Asia, our customers have expectation on fast and reliable delivery for online shopping,” said Freda Ng, Chief Digital Officer of Watsons International.