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Beauty superstore Mecca revealed five of its best-selling beauty products, including a firming body cream that smells like a tropical holiday and a mascara that sells every seven seconds.
BY
Marija Mrvosevic ON 17 May 2021 2 min read
The results of the ninth annual Australian customer loyalty and loyalty program research study ‘For the Love of Money’ are in.
The study conducted by The Point of Loyalty focused on the impact of COVID-19 on brand loyalty in 2020 and the influence of loyalty programs in 2021.
The results revealed that 48 percent of customers remained loyal to the brands whose loyalty programs they are members of. But an even greater number (more than 60 percent) of the Gen Z population stays with their loyalty program.
Report author and CEO of The Point of Loyalty, Adam Posner said: “The research revealed that loyalty programs do influence brand loyalty while COVID-19 prevails. Interestingly, Gen Z identified as the most loyal generational cohort to a brand whose loyalty program they are a member of. I call them the ‘loyalZy’ generation.”
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Thousands of beauty fans have voted for their top makeup products of 2020.
While thousands worked from home and going out was at an all-time low, shoppers had more time than ever before to experiment with beauty.
Mecca Australia has rounded up the five best-selling products of the year that s perfect for creating a full makeup look, including the NARS Sheer Glow Foundation and the Hourglass Arch Brow Sculpting Pencil.
The prices range between $42 and $75, but all the products are made with nourishing ingredients that lack alcohol to avoid damaging the skin.
While thousands around country worked from home for majority of the year, shoppers didn t hesitate from purchasing their favourite products and experimenting with others