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Loyalty research reveals that Gen Z is the most loyal generation

BY Marija Mrvosevic ON 17 May 2021 2 min read The results of the ninth annual Australian customer loyalty and loyalty program research study ‘For the Love of Money’ are in. The study conducted by The Point of Loyalty focused on the impact of COVID-19 on brand loyalty in 2020 and the influence of loyalty programs in 2021. The results revealed that 48 percent of customers remained loyal to the brands whose loyalty programs they are members of. But an even greater number (more than 60 percent) of the Gen Z population stays with their loyalty program. Report author and CEO of The Point of Loyalty, Adam Posner said: “The research revealed that loyalty programs do influence brand loyalty while COVID-19 prevails. Interestingly, Gen Z identified as the most loyal generational cohort to a brand whose loyalty program they are a member of. I call them the ‘loyalZy’ generation.”

Saudi arabiaAdam posnerBaby boomersWoolworths everyday rewardsVelocity frequent flyerMecca beautyசவுதி அரேபியாஆடம் போஸ்நர்குழந்தை பூமர்கள்கம்பளி வொர்த்ஸ் தினமும் வெகுமதிகள்வேகம் அடிக்கடி ஃப்ளையர்மெக்கா அழகு

Report: Covid link to brand loyalty

Report: Covid link to brand loyalty Latest research finds Australian loyalty programs influence brand loyalty while COVID-19 prevails For Love or Money 2021. The new report also found that while COVID-19 prevails, 48 per cent of consumers tend to stay loyal to brands whose loyalty programs they are members of, and even more so for Gen Z (63 per cent). The Point of Loyalty CEO and report author, Adam Posner, noted the research revealed loyalty programs do influence brand loyalty while COVID-19 prevails. “Interestingly, Gen Z identified as the most loyal generational cohort to a brand whose loyalty program they are a member of. I call them the loyalZy generation,” said Posner.

Adam posnerFor loveBaby boomersMarket researchLoyalty programsCustomer loyalty programsCovid 19Customer engagementஆடம் போஸ்நர்க்கு காதல்குழந்தை பூமர்கள்சந்தை ஆராய்ச்சி

Adore Beauty launches loyalty program | Marketing Magazine

Adore Beauty launches loyalty program | Marketing Magazine
marketingmag.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingmag.com.au Daily Mail and Mail on Sunday newspapers.

Adam posnerAdore societyConsumer commissionAdore beautyAdore societyAustralian competitionஆடம் போஸ்நர்நுகர்வோர் தரகுஆஸ்திரேலிய போட்டி